Trademark licensing is the process wherein a registered owner of a trademark authorizes a third party to use the mark in the course of trade without transferring the ownership of the mark. The licensing of the trademark allows the registered owner to let others use the mark without assigning the ownership of the mark. The owner can also put other limitations on the use of the mark through the terms that he puts into the licensing agreement. For example, the owner may license a trademark to be used for only particular goods and services.