During such watch the attorney provides with an opinion based on the results of the identical or similar trademark watch report depending on client’s consideration of prior rights and the likely impact on clients business and market share. Trademark watch prevents trademark dilution, whereas trademark dilution is blurring or fading of the famous trademark. Through dilution, a trademark starts getting weak and slowly due to improper enforcement starts to lose distinctiveness and loses its ability to distinguish the owner’s product with that of competitor’s.

The trademark dilution applies to well known or famous marks so when your mark is known in the market and your business is growing, a third party would generally tend to take advantage by unauthorized use so there comes the need to be extra diligent. So it is always advisable to proactively conduct a watch which would prevent such dilution.