There are many advantages to renewing a trademark. Registration of the trademark awards the holder of the trademark many rights that are protected by law. It prevents the infringement of the trademark and also provide for restitution in case of such infringements. It also allows the holder the right to transfer the trademark to another person or company at their will. Licensing of trademarks is only possible if the holder of the trademark has registered the trademark, therefore a registered trademark holds immense monetary value. With timely renewal, the original owner of registered trademark can enjoy the exclusive right of the mark and prevent anybody from claim rights over it. Any licenses or assignments for the registered marks also get expired with the expiration of registered mark.